Tag Archive: campaign

  1. Filling Plates Together

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    Just do it!

    That was Anita Booth’s response when I asked her if she had tips for getting the office involved in charitable efforts.  As Genworth’s Director of Marketing and Community Relations, Anita has spearheaded the company’s fundraising events in our Every Plate Full Campaign.


    This summer alone, 918,724 Canadians will be using a food bank to fill their plates. National campaign Every Plate Full will bring thousands of people like you together to provide food for people that need it the most.


    This is the second year that Genworth employees have filled the plates of Canadians that use food banks.  Last year the employees raised $4000 through fun activities such as jeans day (which Anita tells me is very popular at the office) and running raffles.  This year is no different. “We kicked off on April 4th and we’ll spend the month raising money. Each week it’s something new and exciting. We have a 50/50 draw, a raffle for a new IPad and other great items”.

    And it’s more than raising money. “Working together to help others and having fun while doing it is what truly makes this effort a success. The employees really feel good at the end of the day.”

    How can you get your company involved with the Every Plate Full campaign? Anita tells me how easy it is to find a fundraising activity – no matter how small or busy your office may be.  “It’s easy and affordable to do things like jeans day, volunteering, an office potluck, a 50/50 draw or even a draw for a day away from the office. Anyone can get their employees excited about being a part of something no matter what their budget is.  It has also been proven that community involvement is imperative in attracting and retaining new talent.”


    So what are you waiting for?

    You can get your coworkers involved TODAY and be a part of this incredible nationwide effort to fill the plates of our neighbours! We want to provide 30,000 meals to your community and you can help make that happen! Sign up HERE or contact Shirah at 416-635-7771 x 48 or shirah@northyorkharvest.com and she’ll help you figure out what works for you and your company.

    Want to get involved as an individual or put a team together outside of work?  You can do that too!  Just sign up here! This summer, join thousands of Canadians across the country to ensure all of our neighbours have a full plate!